Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

France's Areva Buys 100% Stake in Solar Thermal Startup Ausra

Hola les comparto un artículo de Michael Graham Richard, Ottawa, Canada
Tecnología de Páneles solares 
Playing with the Big Boys
The solar thermal startup Ausra, which we've written about in the past, has just been bought by the French public mega-conglomerate Areva for an unknown amount. Ausra's solar technology is particularly desirable because they are storing part of the heat generated by the sun during the day so that they can keep producing electricity even when the sun doesn't shine.

I see this as a good sign for the capital-intensive solar thermal market. Projections have it growing at around 20% per year for the next decade, but depending on a few things (price of oil, carbon taxes, major climate events, new scientific discoveries, etc), solar could potentially expand even faster than that (or slower, if we're unlucky). 

Areva is huge and has the muscle to make really big solar projects happen. This kind of concentrating solar thermal with storage needs to be proven reliable before other companies and governments will invest more in it. And if it doesn't work, the faster we know about it, the faster we can solve the problems or move on to something else. Now's the time to make it happen, Areva.

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By the way, if you like the idea of TheGreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
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Bird photography II: Regalo con colores de la naturaleza Colombiana…

Hola, continuamos nuestra serie de fotografías de
Aves colombianas gracias al amigo Oscar.
El despliegue de colorido es hermoso.
Que los disfruten!

El gorrión de los yariguíes






Cucu ardilla.


 Tangara gyrola.

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GreenMarketing blog !!!
A site were you can make friends,
Share ideas, photos of green products, discuss about the environment,
to inform yourself and refresh!!!.

Bienvenid@s al Blog GreenMarketing !!!
Un sitio donde podras hacer amigos, compartir ideas, fotos de
Productos nuevos amables con el medio ambiente, aportar al foro
sobre medio ambiente, informarte y disfrutar…

By the way, if you like the idea of GreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
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Disminuye tu marca de carbono - Count down your carbon

 "WELCOME TO COUNT DOWN YOUR CARBON" es el cabezote de un sitio web que nos permite diagnosticar nuestra marca de carbono para reducir los gases de efecto invernadero.

Puedes empezar ya para cambiar tus acciones para parar el calentamiento global. 
Sólo tienes que hacer lo siguiente:
Click on the ten icons above to see how your choices can help stop climate change. 
Each icon represents simple actions that have real carbon reductions associated with them.
Please only register actions that you have already taken or commitments that you are certain to fulfill. Return as many times as you like to add more contributions to the calculator; it will track your individual reductions as well as the collective effort. 
Ya sabes que el objetivo es reducir las emisiones de dióxido de carbono a 500,000 toneladas.

Sumate a esta iniciativa global!!!
http://www.countdownyourcarbon.org/calculator.php


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By the way, if you like the idea of GreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
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Bird photography I: Regalo con colores de la naturaleza Colombiana…


Hola, en esta edición comenzamos una serie de fotografías de
Aves colombianas. El despliegue de colorido es hermoso. Que los disfruten!

El equipo,
GreenMarketing

Pájaro sonriente.  una especie en extinción, localizado en Ocaña, Colombia.

"Alégrense siempre en el Señor. Insisto: ¡Alégrense! 
Que su amabilidad sea evidente a todos". Filipenses 4:5-6



 Sin duda que una imágen vale más que mil palabras y que algunas de las cosas más alucinantes de la naturaleza, las podemos ver en cualquier lugar gracias a la fotografía. Así les presentamos algunas de las aves de Colombia, tan diversa en sus ecosistemas como en los colores de sus pájaros.







==========================================
GreenMarketing blog !!!
A site were you can make friends,
Share ideas, photos of green products, discuss about the environment,
to inform yourself and refresh!!!.

Bienvenid@s al Blog GreenMarketing !!!
Un sitio donde podras hacer amigos, compartir ideas, fotos de
Productos nuevos amables con el medio ambiente, aportar al foro
sobre medio ambiente, informarte y disfrutar…

By the way, if you like the idea of GreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
==========================================


Talking Green with Your Customers – Consumer Products Companies

By Gail Nickel-Kailing on December 6th, 2009
“Talking green” with your customers means understanding their businesses and their business needs. Last summer we posted a piece called “Talking Green with Your Retail Customers and Prospects,” today we’re targeting consumer products companies.
Boston Consulting GroupThe Boston Consulting Group has published a terrific report, “Capturing the Green Advantage for Consumer Companies,” that gives an insight into the challenges they face. Here’s what BCG has to say:
Concerns about the sustainability of resources and the safety of what we put into and on our bodies have become a staple of the mainstream media. As a result, green – the global catch-all term for everything good for the environment – has become a significant factor in where consumers shop and what they buy.
But will consumers continue to care about green issues now that the economy has taken a nosedive? That’s the question companies the world over are asking as they consider past investments in green strategies and plan for the years ahead. The answer, our research convinces us, is a resounding yes.


Tucked into the report you will find ten best practices for gaining a green advantage. Note that these are useful for any company, not just a consumer products company:
  1. Factor sustainability into strategy, future resources, and budgets
  2. Make the rules, don’t just follow them
  3. Make a clear business case for sustainability issues
  4. Go green across the full value chain
  5. Target early wins to build momentum, credibility, and motivation
  6. Embed green goals into incentives and reporting structures
  7. Make sure consumers understand why your green product is superior to all the others
  8. Get the pricing right
  9. Direct green efforts from the top and get buy-in from key stakeholders
  10. Be consistent in order to be credible
Get your copy of the report, “Capturing The Green Advantage for Consumer Companies.

Our Philosophy

Give to European, Asian and American customers spring and summer atmosphere look and feel, each season of the year, and influencing the behavior of the people were our products are placed in.

La Finalidad de Green Marketing es:
1. Comercializar productos exóticos (Flores exóticas, frutos exóticos, consevas, pulpas y cereales) en el mercado local e internacional.
2. Generar y promover Marcas Verdes.
3. Apoyar en Mercadeo y construcción de marca a Productores.

Welcome!


GREEN MARKETING S.A. is a company that export and commercialize exotic flowers, foliage and other tropical products from Colombia.

We grant high added value, clean and eco-friendly plantations and focused in given colorful atmosphere for all places.

GREEN MARKETING S.A. es una organización que exporta y comercializa flores exóticas, follaje y productos exóticos con alto valor agregado, producidos con técnicas limpias y con un enfoque de llevarle una atmósfera alegre a los hogares.