Showing posts with label green marketing. Show all posts
Showing posts with label green marketing. Show all posts

Solar-Powered Bags for Charity

Diane von Furstenberg Design
In this time where all word tink about Green Marketing, A Group of designer like Diane von Furstenberg, Tommy Hilfiger, Rogan, Loomstate, Zero + Maria Cornejo, Lutz & Patmos, Loeffler Randall, and Joseph Muteti their fairy godmothers. Brought together by Elle magazine, the fashion houses and the Nairobi tailor worked with Sheila Kennedy, the director of the Portable Light Project, to design nine solar purses that supply both light and power. All the bags are currently being auctioned off on eBay, with the proceeds earmarked to further Portable Light’s mission of using energy-harvesting textiles to deliver power to developing communities.

If you want to see more products visit: portable-light-project-elle-auction-luxe-solar-powered-designer-bags

Scuba diving: Isla Fuerte entre los Top 5 de las Vacaciones

Los amantes de viajar, de la naturaleza y en especial del mar, siempre buscamos destinos tranquilos, exóticos, que nos brinde una experiencia digna de recordar y sobre todo de recomendar a nuestros amigos. Isla Fuerte, un pedazo de tierra incrustado en el mar del Caribe colombiano, que reúne todas estas condiciones.
Isla Fuerte Ecolodge
Isla Fuerte - Ecolodge Diving Center
Conozca más de este Paraíso en Colombia
 
Esta bella isla, hace parte del Archipiélago de las Islas del Rosario de Colombia, es quizás la más apartada de este conglomerado de puntitos del mar, pero no por ello la menos importante. Para llegar hasta allí, lo puedes hacer por avión hasta Montería, allí tomar un taxi por la vía Cereté, Lorica, San Bernardo del Viento, hasta el pequeño puerto llamado Paso Nuevo, este recorrido será aproximadamente de dos horas. En este lugar, tomas una lancha, que puedes contratar como expreso o embarcarte en uno de los colectivos marítimos que viaja con frecuencia hacia la Isla, el recorrido por el mar es de 20 minutos. O si viajas en bus, llegas hasta Lorica, allí tomas un colectivo hasta Paso Nuevo, este recorrido terrestre es de 30 minutos. Si quieres llevar tu carro, llegas hasta Paso Nuevo, allí lo guardas en un parqueadero cubierto y seguro. La carretera está totalmente pavimentada, así que no tendrás problema con tu auto.
Isla Fuerte Ecolodge
Isla Fuerte - Ecolodge Diving Center
Conozca más de este Paraíso en Colombia
 
Isla Fuerte tiene una área de 4.7 kilómetros cuadrados, cuenta con varios hospedajes y un cómodo centro de buceo que también te brinda alojamiento, alimentación y el transporte marítimo. En la topografía de la isla encontramos una vasta vegetación de arboles milenarios, frondosos, de gran tamaño, playas de arena blanca, aguas cristalinas y coloridos paisajes submarinos llenos de fauna y corales. Los nativos, son personas alegres, tranquilas y hospitalarias, asentadas en un pequeño caserío Llamado Puerto Limón, el cual cuenta con, un centro de salud bien dotado, planta eléctrica, telefonía e internet.
Entre las muchas actividades que puedes hacer a parte del buceo, son las caminatas ecológicas por hermosos senderos, paseos en burro al pueblo, al faro, a playa Juanita, al Puerto, entre otros. Realizar deportes náuticos como kayak, surf, windsurf y pesca con anzuelo. O si lo prefieres, simplemente descansar en una deliciosa hamaca, con el arrullo del sonido del mar.
Isla Fuerte me hace sentir feliz, me da paz y sobre todo deseos de volver, en el momento de partir, hago un pacto en el interior de mi corazón de regresar, como una especie de promesa tácita entre la isla y yo.
Isla Fuerte - Buceo Caribe Colombiano
Isla Fuerte - Ecolodge Diving Center
Conozca más de este Paraíso en Colombia

Thanks to our friends from Paraisos de Colombia, for sharing this amazing information.

How to start a business

Interview with Tim Ferriss

Play Safe - Summer is Trauma Season

"Memorial Day Weekend is the unofficial start of summer. Summer evokes images of vacations, barbecues, picnics and time away from work and school".
Yipee! It also means an increase in injuries. Yikes! According to The National Trauma Bank there is a greater number of trauma admissions in the middle of summer compared with the middle of winter. Unfortunately, summer injuries aren't limited to skinned knees and scraped elbows; they include fractures, drownings and brain trauma. So, take care in this season.  Even though in Green Marketing Blog we want everyone to play it safe! And have a nice summer!

Time management

Tips para optimizar el Tiempo
Hola amigos en esta ocasion les comparto un articulo del experto en Adwords, Carlos Gallego quien ha producido para sus clientes más de 5 millones de clics con Google Adwords.

Muchas personas siempre se sienten atrasadas sin importar lo que hagan entonces el estrés y la frustración se acumulan porque los grandes proyectos nunca despegan o quedan en la mitad del camino.  Para desarrollar un mejor Manejo del Tiempo debes aprender a detectar y a combatir los ladrones de tu tiempo, estos son los más usuales:

·Las Visitas:
Si las hace una persona con la que se tiene confianza su visita puede ser aplazada para otro momento.

·Las Reuniones:
Deben celebrarse con un respectivo orden del día y procurar regirse completamente a él para evitar que se prolongue la duración de la misma innecesariamente, si algunos de los temas a tratar no son de nuestra incumbencia podemos retirarnos de la reunión cuando se lleguen a ellos.

·El Papeleo:
Es mejor redactar sólo lo importante y tener preparado un mismo texto para contestar las solicitudes similares, la lectura debe ser sólo para los documentos necesarios y se debe hacer con rapidez.

·El Desorden:
Si dedicamos un corto tiempo cada día a archivar, evitaremos perder un largo periodo de tiempo buscando un papel en el escritorio entonces realmente vale la pena.

·La Mala Comunicación:
Si no nos comunicamos de forma clara es muy probable que las demás personas realicen mal un trabajo determinado y sea necesario repetirlo, lo cual sería una gran pérdida de tiempo, por eso debemos comunicarnos claramente y comprobar que la otra persona ha entendido lo que le estamos transmitiendo, igualmente hay que escuchar atentamente y preguntar si algo no nos queda claro.

·La deficiente Autodisciplina:
Este es uno de los peores ladrones del tiempo y uno de los más difíciles de corregir pero teniendo en cuenta que no hay recetas mágicas la única forma de cambiar es con voluntad. Tomado de Mercadeoglobal.com

From Student to Entrepreneur

Three engineering students from Lima, Peru, decided to use their knowledge to improve the security of their own country. They came up with a new innovative service called Taximart that allows people to order taxis either online or with cell phones. These taxis are registered and provide their clients with different prices and time slots. This way, they resolved the problem of how to get home safely.

One of their main difficulties was to convince investors about the real benefits of this new innovative service. Nevertheless, the students had already started their enterprise named Devosinc when their university informed them about the Talent and Innovation Competition (TIC) of the Americas. Participating in TIC Americas 2010 gave them the necessary structure and management tools to bring their business to the next level. They knew that if they won the competition, it would not only give them credibility and exposure, it would also attract a lot of press leading to new investors and clients- and this is exactly what happened.

TIC Americas allowed the team to share their ideas, experiences, visions, and dreams with other young entrepreneurs. Gaining international exposure brought them new ideas and concepts which permitted them to further improve their services. The Competition gave them the opportunity to translate theory to practice.

According to Hernan Quintana one of the founders of Devosinc “the most important thing in pursuing an enterprise it trying and never being discouraged.” They believed in their service and overcame the prejudice that entrepreneurship may not lead to as much stability and financial remuneration as being employed.

Today, Devosinc is growing and currently has 7 employees. They are further expanding their business, providing new services to other business. In the end, it really came down to two things, overcoming the fear of failure and having faith! 

MORE INFORMATION: 
Young Americas Business Trust 
http://www.myybiz.net

Hosting verde


Nos ha llegado información a través de un contacto de Arblog sobre una campaña que están realizando para promover el "hosting verde", de cara a fomentar la sostenibilidad en las empresas de servicios de internet. Se trata de incentivar la contratación de servicios verdes, y la plantación de árboles mediante la organización "Trees for the Future".

El tema me ha interesado, y navegando un poco he encontrado a Green Hosting, una empresa canadiense que dice ser el primer servicio de hosting de aquel país alimentado totalmente por energías verdes, (concretamente, energía eólica) suministradas por compañías con certificado de gestión ambiental tanto para generación como para distribución de energía.

Y no son los únicos, Google nos muestra unos cuantos resultados, como Go Green Hosting entre otros. Como ves, podemos contribuir a la sostenibilidad energética alojando nuestras páginas web en servidores "verdes", una forma más de ahorrarnos emisiones de CO2 a la atmósfera. Esperemos que sigan proliferando estos servidores, evitando así que Internet contribuya al cambio climático.

Si quieres conocer los proyectos que estamos adelantando en materia de fomrmación y capacitación ambiental,a organizaciones y coperativas de recicladores, te invitamos a que conozcas leyendo en las otras noticias de este blog, lo que se está haciendo en Medellín, Colombia, por fortalecer las organizaciones de recuperadores.

Church Saves $268,000 By Going Green

The First Baptist Church in Springdale, Ark., which has about 6,000 in attendance on Sunday mornings, implemented an energy savings plan in the last year and managed to save $268,000. The plan involves simple, practical things like shutting off the lights, powering down computers at night and turning down the thermostat over night.

"We tell our [staff]: Hey, act like you're at home," says Ben Mayes, the church's executive leader of finance, explaining how simple the changes are. "I think biblically, you're called to be good stewards of what God blesses you with, and I think that's the underlying reason why you do it."

A few things we can learn:
  • They partnered with a company called Energy Education. Churches partnering with things can be a huge win and a great show of what God calls us all to.
  • They focused on two types of stewardship. This is an issue about the environment and the economy. This encourages people who care about each of these things. (Although, of course, people will still find a way to get upset.)
  • They taught. They did this, but they let their members and other church know about it to spread the word that they can help too.
  • They made sacrifices. The thermostat settings changed throughout the week (but not on Sunday), and people cut back. This helps make the goal personal and, in a small way, encourages people to live a life of sacrifice.
In the end it's easy money saved in a tight economy that can be used for something more important. And it communicates your church's priorities. Remembering to turn off the lights to do more missions--that's good marketing. (via Monday Morning Insight)

Do you want to kow strategies about Gospel Marketing, visit: GospelMarketing.org

Bird photography IV: Regalo con colores de la naturaleza Colombiana…

Las últimas de esta serie de fotografías de
Aves colombianas.
El despliegue de colorido es hermoso.
Que los disfruten!

 
Condor

  

  

  
Colibri Zamarrito
Así les presentamos algunas de las aves de Colombia, tan diversa en sus ecosistemas como en los colores de sus pájaros.

  
Our Philosophy Give to European, Asian and American customers spring and summer atmosphere look and feel, each season of the year, and influencing the behavior of the people were our products are placed in. 


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By the way, if you like the idea of TheGreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
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Bird photography III: Regalo con colores de la naturaleza Colombiana…

Mas aves colombianas gracias a la Fundación Alas Libres.
El despliegue de colorido es hermoso.
Que los disfruten!


 

"Fíjense en las aves del cielo: no siembran ni cosechan ni almacenan en graneros; 
sin embargo, el Padre celestial las alimenta. 
¿No valen ustedes mucho más que ellas?"  
Mateo 6:26

Tucan

Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they? 

Matthew 6:26

 
Campanero


Cotinga1
 Cotinga2

Our Philosophy Give to European, Asian and American customers spring and summer atmosphere look and feel, each season of the year, and influencing the behavior of the people were our products are placed in.

==========================================
By the way, if you like the idea of TheGreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
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France's Areva Buys 100% Stake in Solar Thermal Startup Ausra

Hola les comparto un artículo de Michael Graham Richard, Ottawa, Canada
Tecnología de Páneles solares 
Playing with the Big Boys
The solar thermal startup Ausra, which we've written about in the past, has just been bought by the French public mega-conglomerate Areva for an unknown amount. Ausra's solar technology is particularly desirable because they are storing part of the heat generated by the sun during the day so that they can keep producing electricity even when the sun doesn't shine.

I see this as a good sign for the capital-intensive solar thermal market. Projections have it growing at around 20% per year for the next decade, but depending on a few things (price of oil, carbon taxes, major climate events, new scientific discoveries, etc), solar could potentially expand even faster than that (or slower, if we're unlucky). 

Areva is huge and has the muscle to make really big solar projects happen. This kind of concentrating solar thermal with storage needs to be proven reliable before other companies and governments will invest more in it. And if it doesn't work, the faster we know about it, the faster we can solve the problems or move on to something else. Now's the time to make it happen, Areva.

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By the way, if you like the idea of TheGreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
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Bird photography II: Regalo con colores de la naturaleza Colombiana…

Hola, continuamos nuestra serie de fotografías de
Aves colombianas gracias al amigo Oscar.
El despliegue de colorido es hermoso.
Que los disfruten!

El gorrión de los yariguíes






Cucu ardilla.


 Tangara gyrola.

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GreenMarketing blog !!!
A site were you can make friends,
Share ideas, photos of green products, discuss about the environment,
to inform yourself and refresh!!!.

Bienvenid@s al Blog GreenMarketing !!!
Un sitio donde podras hacer amigos, compartir ideas, fotos de
Productos nuevos amables con el medio ambiente, aportar al foro
sobre medio ambiente, informarte y disfrutar…

By the way, if you like the idea of GreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
==========================================

Disminuye tu marca de carbono - Count down your carbon

 "WELCOME TO COUNT DOWN YOUR CARBON" es el cabezote de un sitio web que nos permite diagnosticar nuestra marca de carbono para reducir los gases de efecto invernadero.

Puedes empezar ya para cambiar tus acciones para parar el calentamiento global. 
Sólo tienes que hacer lo siguiente:
Click on the ten icons above to see how your choices can help stop climate change. 
Each icon represents simple actions that have real carbon reductions associated with them.
Please only register actions that you have already taken or commitments that you are certain to fulfill. Return as many times as you like to add more contributions to the calculator; it will track your individual reductions as well as the collective effort. 
Ya sabes que el objetivo es reducir las emisiones de dióxido de carbono a 500,000 toneladas.

Sumate a esta iniciativa global!!!
http://www.countdownyourcarbon.org/calculator.php


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By the way, if you like the idea of GreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
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Bird photography I: Regalo con colores de la naturaleza Colombiana…


Hola, en esta edición comenzamos una serie de fotografías de
Aves colombianas. El despliegue de colorido es hermoso. Que los disfruten!

El equipo,
GreenMarketing

Pájaro sonriente.  una especie en extinción, localizado en Ocaña, Colombia.

"Alégrense siempre en el Señor. Insisto: ¡Alégrense! 
Que su amabilidad sea evidente a todos". Filipenses 4:5-6



 Sin duda que una imágen vale más que mil palabras y que algunas de las cosas más alucinantes de la naturaleza, las podemos ver en cualquier lugar gracias a la fotografía. Así les presentamos algunas de las aves de Colombia, tan diversa en sus ecosistemas como en los colores de sus pájaros.







==========================================
GreenMarketing blog !!!
A site were you can make friends,
Share ideas, photos of green products, discuss about the environment,
to inform yourself and refresh!!!.

Bienvenid@s al Blog GreenMarketing !!!
Un sitio donde podras hacer amigos, compartir ideas, fotos de
Productos nuevos amables con el medio ambiente, aportar al foro
sobre medio ambiente, informarte y disfrutar…

By the way, if you like the idea of GreenMarketing,
you may refer it to a friend!!!
Join! http://thegreenmarketing.blogspot.com/
==========================================


Talking Green with Your Customers – Consumer Products Companies

By Gail Nickel-Kailing on December 6th, 2009
“Talking green” with your customers means understanding their businesses and their business needs. Last summer we posted a piece called “Talking Green with Your Retail Customers and Prospects,” today we’re targeting consumer products companies.
Boston Consulting GroupThe Boston Consulting Group has published a terrific report, “Capturing the Green Advantage for Consumer Companies,” that gives an insight into the challenges they face. Here’s what BCG has to say:
Concerns about the sustainability of resources and the safety of what we put into and on our bodies have become a staple of the mainstream media. As a result, green – the global catch-all term for everything good for the environment – has become a significant factor in where consumers shop and what they buy.
But will consumers continue to care about green issues now that the economy has taken a nosedive? That’s the question companies the world over are asking as they consider past investments in green strategies and plan for the years ahead. The answer, our research convinces us, is a resounding yes.


Tucked into the report you will find ten best practices for gaining a green advantage. Note that these are useful for any company, not just a consumer products company:
  1. Factor sustainability into strategy, future resources, and budgets
  2. Make the rules, don’t just follow them
  3. Make a clear business case for sustainability issues
  4. Go green across the full value chain
  5. Target early wins to build momentum, credibility, and motivation
  6. Embed green goals into incentives and reporting structures
  7. Make sure consumers understand why your green product is superior to all the others
  8. Get the pricing right
  9. Direct green efforts from the top and get buy-in from key stakeholders
  10. Be consistent in order to be credible
Get your copy of the report, “Capturing The Green Advantage for Consumer Companies.

Our Philosophy

Give to European, Asian and American customers spring and summer atmosphere look and feel, each season of the year, and influencing the behavior of the people were our products are placed in.

La Finalidad de Green Marketing es:
1. Comercializar productos exóticos (Flores exóticas, frutos exóticos, consevas, pulpas y cereales) en el mercado local e internacional.
2. Generar y promover Marcas Verdes.
3. Apoyar en Mercadeo y construcción de marca a Productores.

Welcome!


GREEN MARKETING S.A. is a company that export and commercialize exotic flowers, foliage and other tropical products from Colombia.

We grant high added value, clean and eco-friendly plantations and focused in given colorful atmosphere for all places.

GREEN MARKETING S.A. es una organización que exporta y comercializa flores exóticas, follaje y productos exóticos con alto valor agregado, producidos con técnicas limpias y con un enfoque de llevarle una atmósfera alegre a los hogares.